05
Mar
08

Global Investment House = Generic Name

Rumors in the market that Global Investment House is next in line for a makeover. The name in-itself is so generic that it could apply to any investment company in the world. Recently Burgan Bank (Kuwait) launched a marketing campaign to raise awareness and distinguish itself from other local banks. In the case of Global Investment House the re-branding campaign will not be to increase local awareness or competition it will be the global launch of the company onto the world stage.


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